There are many factors that either make or break an app. That’s why it’s crucial that you guarantee your app stands out from the competition and keeps your targeted users engaged and coming back for more.
Here are the three key ingredients that your app needs to succeed and reach a quality target audience.
In a world swarming with competitors and a turbulent economy facing a pandemic, it’s hardly surprising that 8 out of 10 new businesses fail within their first three years. Competition is staggering, with 2.2 million apps available for download on the Apple App Store and 2.8 apps available for download on the Google Play Store.
It’s no wonder that you need all the help you can get when you put your app on the App and Play Stores. How can you make sure your app doesn’t flop like so many others do? How do you make sure that your app stands out from the competition, and how do you guarantee that quality users find it, engage with it, and take the desired action? Here are a few tips that will make all the difference.
Three Key Ingredients to Your Success
Having been in the field for many years now, we can safely say that there are three key ingredients that every app needs in order to succeed. Once you’ve identified all three in your business, you’ll be able to promote and grow your digital asset, as well as understand what are the right methods that will help you achieve your goals in a time and cost-effective manner.
1. Having a Clear Goal- KPI (Key Performance Indicator)
Before you take any action in your app, you have to think about what your app’s numeric goals are and set up a clear KPI. If you ignore your metrics and data, simply going with the flow, you’ll miss out on opportunities and you won’t be able to understand what is working and what’s not working for your particular app. It’s impossible to determine whether your app is succeeding and is on the right track without continuously observing your app activity and metrics.
In order to do this properly, you have to look at your competitors, at your field and the relevant categories, your market status, trends, recent data from your app (if relevant), etc. It’s important to build KPI goals that are numerical and quantitative according to your experience and knowledge of the type of app, its category, and its main purpose (sales, subscriptions, usability). For example, 100 new subscriptions, 1000 played songs, 4 times in which someone opened your app, earning $1 million in revenue.
2. Planning Ahead make a work plan
The second key ingredient is all about the plan! You have to make sure you build a broad holistic work plan which dictates the next steps in order to achieve your set KPI goals. This stepping stone is crucial for making your app stand out from the competitors, elevate your presence online, create value for your app and an urgency among users as well as promote awareness of your app and what it’s selling. This has to do with a user’s reality perception, meaning they come to notice your app online on a regular basis and can’t afford to ignore it.
Once you have a clear goal, it is necessary for you to have a strategic marketing plan (lucky for you – we can build you one!). Make sure to place your app on the right platforms and decide which steps to take next to ensure your app’s success. You need to know what your message is, which audience to address, how to strengthen your brand, and how to achieve quality organic traffic.
Implementing the right tools and platforms for your specific app and setting up ad campaigns, performing analytics and automations, and creating a holistic work plan to secure and reach your app’s goals will help create a united and positive strategic marketing plan that will set you apart from the competition.
3. Making It All About the Value
The third key ingredient is value! Understanding what consumers value is important because, much like personality traits and other individual differences, values have demonstrated powerful predictive abilities in a number of customer experience and marketing operations. Macro thinking helps us identify the values tailored to the interests of the audience and makes your app resonate with users and connect with them, thereby achieving its performance goals and its work plan.
Values make sure that the user, who on average looks at their smartphone at least 80 times a day, will engage with the app and return to the app. The idea is to provide a solution to the problem that the user experiences in their day-to-day activities, for example, not to wait for a customer service call, not to stand in line for coffee, to receive audience benefits and preferences for repeat purchases, etc.
Whatever the value, the more engagement your app receives, the more impactful it will be. Such user-targeted values will make it more likely that the user will take action on the app. An app’s value not only brings quality users to the app but also makes it easier to persuade a wider audience to download the app or to take a specific action, creating organic traffic that is more cost-effective and is of better quality.
As we’ve seen, the good news is that mobile usage and penetration are at an all-time high. But competition is stiff! By combining our three key ingredients to success we’ll identify your app’s goals, set up realistic goals, and build a digital, holistic work plan, which will include organic and paid media and a wide variety of platforms that will promote your app’s growth. We’ll take your budget and time constraints into account using our key ingredients to ensure your app’s success!
