There are many app marketing ideas out there, but not all of them are created equal. You need to be creative to stand out and get your app noticed. This blog post will discuss seven creative app marketing ideas.
We will start by discussing ASO for app store ranking and how you can use social media platforms to your advantage. We will then move on to discussing creating a blog or website specifically for your app, as well as using influencer marketing.
If you want to learn more about how to market your app, keep reading! Next, we will cover running targeted ad campaigns and using ASO services. Finally, we will discuss ensuring your app is compatible with as many devices as possible.
1. Implement ASO for App Store Ranking
ASO, otherwise known as app store optimization, allows your app to be more visible and higher-ranked in app store search results. In other words, by using ASO tactics, you can improve your chances of being discovered and downloaded more often. It’s worth noting that browsing makes up 63% of all iOS app discovery and 58% of Android apps.
You can do a few key things to optimize your ASO for Android and IOS. First, you must choose the right keywords and use them throughout your app’s page. You should also ensure your app’s title and description are clear and concise. In addition, you need to have high-quality app screenshots and an appealing icon.
Finally, it would be best to focus on generating positive reviews and ratings. You can provide excellent customer service and respond to negative reviews. Applying ASO for IOS and Android can improve your app ranking, leading to more downloads.
2. Use Social Media Platforms to Your Advantage
Social media platforms are a great option if you’re looking for ways to market your app. They can help you create awareness, generate interest, and drive downloads. Out of the 7.2 billion people on earth, 2.1 billion use social media regularly, and 1.7 million access social networks daily.
You can use various social media platforms for marketing your app. Still, it’s essential to focus on the most relevant to your target audience. For example, if you’re selling a gaming app, you should focus on platforms like Twitch and YouTube Gaming.
It’s also crucial to create engaging and visually appealing content. You should post frequently and use a mix of videos, images, infographics, and blog posts. You can also use social media platforms to run targeted ad campaigns.
3. Create a Blog or Website Specifically for Your App
Another creative way to do app marketing is to create a blog or website specifically for it. This will give you a central place to post all your app-related content. It’s a great way to generate interest and drive traffic to your app’s page.
When creating a blog or website for your app, you should use SEO to ensure people can find it. You should also post high-quality, original content that will capture people’s attention. In addition, you should use social media to promote your blog or website.
Creating a blog or website specifically for your app is an effective app marketing strategy that will fire up interest in your app.
4. Make Use of Influencer Marketing
Influencer marketing is a valuable app marketing strategy for any developer looking to reach consumers effectively. The most recent study found that 67.9% of US marketers plan to use it this year.
For those unfamiliar, influencer marketing is when you partner with people with a large social media following to promote your app. This can be done through sponsored posts, giveaways, or product reviews.
When looking for influencers to partner with, ensure they have a large, engaged following relevant to your app. In addition, you should ensure they have a good reputation and are someone you would be proud to be associated with.
Partnering with influencers is a great way to reach a larger audience and generate interest in your app.
5. Run Targeted Ad Campaigns
Targeted ad campaigns are another effective app marketing strategy. You can use them to reach a specific audience with your app message. This is done by targeting people based on age, location, gender, interests, etc.
You should ensure your ads are creative and eye-catching when running ad campaigns. You can run targeted ad campaigns on social media platforms, Google, and other search engines. It would help if you also used relevant keywords to reach people searching for apps like yours.
If you want to market your app but need more time or the success rate you desire, a marketing agency specializing in apps can help. With the added workforce and resources, they can create ad campaigns that are much more likely to succeed than if you were going at it alone.
6. Offer Incentives
Offering incentives is a great way to encourage people to download and use your app. You can offer discounts, coupons, freebies, and other rewards. This is a great way to generate interest and increase downloads.
When offering incentives, you should ensure they are relevant to your app. For example, if you have a food delivery app, you could offer a discount on the first order. You should also make sure the incentive is something people want.
Offering incentives is a great way to encourage people to use your app. It’s a creative marketing strategy that can help you increase downloads and usage.
7. Use App Store Search Ads (ASA)
App store search ads are a powerful tool for marketing your app. By leveraging the keywords that users use to search for products or services similar to yours, you can create targeted ads that capture the attention of potential users and encourage them to click or tap through to learn more about your offering.
With millions of apps available in app stores today, it can be challenging to stand out from the crowd and get noticed by potential users. App store search ads offer an effective way to do just that, enabling you to reach a highly targeted audience based on the specific keywords they are using.
By personalizing your ad copy and images to show what makes your app special, you can pique people’s interest and increase the number of new users. If you need help deciding which keywords to use or how to make an eye-catching ad, talk to an app marketing agency specializing in marketing apps.
Search ads are a dependable way to market your app, so take advantage of them today.
Bottom Line
Marketing your app can be challenging, but it’s crucial if you want people to download and use it. Luckily, there are some creative app marketing ideas you can use to get started.
Try implementing some of the above app marketing strategies to increase downloads and usage of your app. If you need help, consider working with an app marketing agency specializing in-app marketing. With their expertise, you can take your app marketing to the next level.
Sources
- Tech Crunch: Mainline App Stores Still Dominate iOS/Android App Discovery
- Business2community: 47 Superb Social Media Marketing Stats and Facts
- Insider Intelligence: Influencer Monetization 2021
- Tech Target: targeted ad (targeted advertising)
- Lift Off: How to Incentivize New Users and Scale Downloads
