What is ASO (App Store Optimization)?
The function of optimization is that your app page in the app stores will be according to the requirements, rules and guidelines. Finding the best way to show, describe your app & implement the right keywords in order to improve the visibility of a mobile app in the App Store and Play Store. The app optimization in the store will advance your app to the top of the charts and will generate quality users.
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Why do you need ASO (App Store Optimization)?
ASO holds the power to make your app as visible, as discoverable, and as attractive as possible to your potential users on the app stores. Once your ASO rates are higher you’ll manage to get discovered by high-quality and relevant users. A good ASO strategy will guarantee that your app users not only click on your App Store link but also download it and potentially make a purchase, helping you to monetize your app. It will also reduce the costs of user acquisition and paid marketing actions.
As part of your ASO strategy we focus on:
There are three methods of achieving organic downloads: by searching for the brand in the store (name of the app), by searching in the category (e.g., lifestyle, games, etc.), and by using specific phrases (Keywords). The first method, the best and most used, drives the most traffic; the third method is the weakest.
The App name
For starters, choosing the right app name is crucial. It should include not just the brand name but also choice keywords. App titles, as well as subtitles, containing keywords have been shown to have a 10% higher ranking than those without.
The App logo
This is the first impression a user gets. Testing to make sure you have the right logo, we can ensure you make a solid, strong first impression that communicates your app’s quality and purpose.
A short description as well as a long description emphasize your brand’s innovations and/or advantages. Keyword research is required here. It will enable you to include keywords in your app description that will lead users to your app and ensure them that this is the right app for their needs.
Just like a shop window, your App Store screenshots need to communicate visually to the users and spark their interest. The use of exciting colourful backgrounds and placement of information will showcase your brand and entice users to choose your app above all the rest.
This can be tricky. You need to first define the main category, but also be aware that your app can fit into more than one category. It is necessary to research which category is searched more, which categories are more popular, and to review this continually owing to changing trends.
Proper use of App Store Optimization KPIs and an organized, holistic work plan, which is both organic and monetized, drives quality traffic to the app home page.
How do we do it?
The success of a mobile app is never built overnight – it takes a lot of time and work, involves a deep understanding of the processes, measurement of the results, and analyzing the effectiveness of the certain marketing actions we perform. We use external software that specializes in ASO for applications and work with a team of experts and content writers who specialize in writing for app stores. Furthermore, we help you strategize your app’s responses to customer reviews, generating a high number of responses with a high score.
This one-time project involves the work of a team of professionals, who start by optimizing your app’s keywords, name, descriptions, and images making it pop, increasing your organic reach and traffic. We use advanced software that specializes in the world of ASO in order to produce the perfect app visibility in the App Store.
New versions of the app need to be updated. Together with the client, we update the app’s description emphasizing the app’s innovations and its marketing trends, and we continually update the relevant keywords. In addition, we create a strategy for monitoring responses, a key tool for raising the app’s rating in its category and dealing with both negative and positive reactions.