Looking to promote your app through App Store Optimization (ASO)? Well, you’ve come to the right place!
This blog will look at ASO, its benefits to promoting your app, and how you can optimize your app for success on the App Store. We’ll also explore some tools and resources to help you along the way and give tips on choosing the right keywords and creating an effective listing page.
So if you’re ready to promote your app like a pro, keep reading!
What Is App Store Optimization (ASO)?
ASO, or App Store Optimization, is an acronym that is familiar to many people who work in marketing. ASO’s importance has been rising rapidly as more apps are published daily. The competition among these apps necessitates good ASO for anyone hoping their app will succeed.
Consider the following statistics:
- At the current rate, there will be over 2.1 million apps in the Apple App Store by 2022.
- As of now, there are 3.3 million apps in Google Play Store.
- Of all iOS and Android users, 47% and 53% found their desired app through the App Store’s and Google Play’s search engines, respectively.
- The global mobile app market is expected to reach USD 653.91 billion by 2025, according to a new report by PR Newswire.
With numbers like these, it’s no wonder that ASO has become essential for anyone looking to get their app noticed.
How To Optimize Your App for the App Store
There are endless advantages to utilizing ASO for IOS and Android devices- one is the improved visibility of your app on the App Store. With a higher ranking, potential users are more likely to come across your application. Additionally, ASO can help you rank higher in search results, giving you a competitive edge over other apps in your category.
To get started with ASO, you’ll want to research which keywords are most relevant to your app. You can use a tool like Sensor Tower’s Keyword Intelligence to get insights on competitor keywords, estimated traffic, and more. Once you have a list of keywords, you’ll want to incorporate them into your app’s title and description.
Creating a compelling listing page that accurately reflects your app’s features and USP is also important. Be sure to use high-quality screenshots and videos that give users a clear idea of what your app looks like and how it works.
Last but not least, remember to track your progress! Keep an eye on your app’s ranking for specific keywords and download numbers to see how your ASO efforts are paying off.
Tips for Optimizing Your App’s Keywords
When picking the right keywords, there are a few things you’ll want to keep in mind:
- Consider which terms users would search for when looking for an app like yours.
- Consider your app’s competition and choose keywords they aren’t using.
- Make sure your keywords are relevant to your app’s content.
Here are a few tips to help you choose the right keywords:
- Brainstorm a list of relevant keywords using a tool like Google AdWords Keyword Planner or SEMrush.
- Use keyword research tools to get insights on competitor keywords, estimated traffic, and more.
- Incorporate your keywords into your app’s title and description
- Use relevant, high-quality screenshots and videos on your listing page.
- Track your progress by monitoring your app’s ranking for specific keywords and download numbers.
Tips for Creating a Great App Listing Page
Your app’s listing page is your chance to make a great first impression on potential users. Use high-quality screenshots and videos that accurately reflect your app’s features and USP. You’ll also want to include a clear, concise description that highlights what your app does and why users will love it.
Here are a few tips to help you create an effective listing page:
- Use high-quality screenshots and videos that accurately reflect your app’s features.
- Include a clear, concise description that highlights what your app does and why users will love it.
- Use relevant keywords in your title and description to improve your visibility in search results.
- Optimize your images and videos for SEO to improve your ranking in search results.
- Monitor your app’s ranking and download numbers to track your progress.
Ways to Keep Track of ASO Performance & Indicators of Success
A few ways to measure the success of ASO for IOS and Android are by looking at your app’s ranking for specific keywords and download numbers. If you see a rise in the ranking, it’s likely due to your ASO efforts. Additionally, you can track how many organic downloads your app is getting.
There are a few other indicators of success to keep an eye on, such as:
- The number of impressions for your app’s screenshots
- The number of times your video is played
- The number of clicks on your app’s listing page
- The number of organic installs from your listing page
- The number of uninstalls from your listing page
If you are still waiting to see the desired results, don’t despair! ASO is an ongoing process, and it takes time to see results. Keep track of your progress and experiment with different tactics to see what works best for your app.
Remember to monitor your progress and track your app’s ranking for specific keywords and download numbers.
How To Get Started With ASO
If you’re new to ASO, the process may seem daunting. But don’t worry—we’re here to help!
When you’re ready to take your ASO efforts to the next level, consider working with an experienced app marketing agency. At Happy Marketing, we specialize in ASO for Android and IOS apps.
We’ll work with you to create a personalized ASO app marketing strategy that fits your unique needs and goals.
App store optimization is a powerful tool that can help you promote your app and reach new users. Following the tips in this article, you can create an effective ASO app marketing strategy and start seeing results.
Happy Marketing is an app marketing agency specializing in ASO for Android and IOS apps. We’ll work with you to create a personalized ASO app marketing strategy that fits your unique needs and goals. Contact us today to learn more about our ASO services.
Did you find this article helpful? Share your thoughts in the comments below!
- Statista: Number of apps available in leading app stores as of 2nd quarter 2022
- Business Of Apps: App Stores List
- Tech Crunch: Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study
- PR Newswire: Mobile Apps Market Size To Grow By USD 653.91 billion | Technavio
- Neil Patel: What is App Store Optimization? (ASO)
- Sensor Tower: The iOS ASO Keyword Research And Optimization Workflow Guide
- Tubik: Mobile App Branding: Tips, Strategies, and Examples
- Aso Mobile: How to measure success