Not sure what to do next? Get the right plan for your app’s stage.

Whether you’re shaping the idea, building, pre-live, or live with low traction, we offer Fractional CMO support to help solo founders and lean teams prioritize what matters, avoid costly mistakes, and focus on what drives results.

Reviewed on

50+ Reviews

10+ Years of experience

Supported 100+ startups

Hila Gonikman

App Marketing Expert

Whether ou want a clear:

Fractional CMO for mobile apps

Create a launch or growth strategy

Find your best marketing channels

Improve conversion (onboarding, pricing, paywall, etc.)

Understand your numbers and make smarter decisions

Avoid wasting money on the wrong things

A personalized plan aligned with your stage and capabilities

How it works

Free Strategy Call

Understand your app & current stage

Custom Growth Plan

Clear next steps, by priority

Ongoing Support (optional)

Weekly check-ins & action

What we offer

Chief Marketing Manager - Fractional CMO

Define the right user acquisition strategy and which channels to focus on first
Build a lean marketing setup: what tools matter (ASO, analytics, CRM), what can wait
Break down pricing model, business plan, and monetization strategy step-by-step
Create a clear growth roadmap with personalized priorities and next actions
Share practical rules of thumb, proven benchmarks, and time-saving shortcuts
Support key decisions like launch timing, messaging, and organic vs paid growth

App Marketing Strategy Audit

Review your full growth approach and what's missing
Check how well your app store page converts
Spot gaps in your user journey (onboarding, retention, etc.)
Identify what’s working and what’s not
Recommend a few key moves to focus on next

Paid Marketing Audit

Review ad performance and where money is going
Check if targeting, creatives, and setup make sense
Spot wasted spend and quick fixes
Compare your results to similar apps
Suggest what to change or test next to improve results

App Marketing Courses & Coaching

How to set up your first app campaign step by step on Google, Meta, and Apple Search Ads—no guesswork.
How to plan your budget and goals based on your app, business model, and what success actually looks like.
How to write ad copy and design creatives that fit each platform and speak to real users.
How to track results and know what’s working using in-platform tools and simple analytics.
How to improve your ads over time by testing the right things (creative, audience, placements) without wasting budget.
How to bring in users who actually stick around, not just download and bounce

Our Success Stories

An amazing, thorough training experience that helped us discover who our audience is and how to more effectively market our app through channels like Google, Apple Search Ads, and Meta. Hila truly cares about our success. Highly recommended.

Mike Trimpe

Head of Marketing @ ROAD iD

We have had a very positive experience working with Happy Marketing for several months now! They are efficient, effective and provide amazing results. Shoutout Nadia for being the absolute best to work with. Highly recommend!!

Madison Sickinger

Head of Growth @ Superhuman

They quickly changed the initial plan to another one and the results showed within 1 week! The CPI for my app was down $6.09, and keeps on going down below what’s expected.

Guillaume Maarek

CEO @ AZ Sport Mobile Applications

Happy Marketing helped sustain and grow my ongoing games through strong performance marketing while freeing my time up to allow me to manage the rest of my business.

Anthony Tirone

Founder @ Tech Tree Games

We have been using Happy Marketing for a few months now, and I honestly cannot be more impressed by their overall service. They are pretty much a one-stop shop for everything associated with app marketing.

Abhishekh Vasa

Co-Founder & CEO @ GoodPaws App

The team at Happy Marketing has been a critical partner in the ASO strategy for our startup. They have made it easy for caregivers to find the CircleOf care coordination tool in the App store.

Mike Jordan

CEO, Co-Founder @ CircleOf

Why us

KPI driven

Data oriented

Proven track record

10 years of experience

Strong analytical abilities-record

Meet Your Free AI App Marketing Mentor

Take the guesswork out of growing your mobile app. This custom AI mentor is built from more than 10 years of hands on experience in app marketing, growth, and strategy, and is here to give you clear, practical advice whenever you need it.