Series for App Founders: After Meeting With 200+ Entrepreneurs
Marketing does not start with a budget, it starts with a plan.
Before you bring users, you need a solid foundation.
What you must have before any campaign:
- Working measurement setup (installs, events, drop offs).
- Honest review of the product, what is unclear, where users get stuck, what needs improvement.
- One advertising channel if your budget is small (Facebook or Google).
- Several messages, banners, or videos to test what attracts quality users.
Example:
A food tech founder ran campaigns with no measurement. After a month, he realized people did not even understand what the app does. A small change to the store page tripled conversions without adding any budget.
How to start now:
- Implement measurement.
- Fix what needs improvement.
- Pick one channel.
- Test two to three messages and see what works.
Marketing works when the foundation is smart, not when the budget is big.
