A no fluff Q and A. Them: My app will help simplify life and help people succeed. Me: What does that even mean? It is too vague and broad. An app is a solution to a specific problem. Be concrete. Quitting smoking, learning makeup, improving English. Be specific or you will miss the mark. Them: […]
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A no fluff foundation to grow users, revenue, and impact. 1. 🔍 Deep User and Competitor Research (But Stay Laser Focused) Identify 2 to 3 top competitors and study their: App funnels (onboarding to conversion) Pricing models Reviews on App Store, Google Play, Reddit, social media, and Facebook groups Talk to real users, ask what
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🧠 A A/B testing – A must do, ongoing process. Test pricing, onboarding, UX and UI, paywall, homepage, store screenshots, subtitles, messaging, traffic channels, and more. It is a continuous cycle of optimization that improves performance over time. App Store Optimization (ASO) – You have about 5 seconds to convince the user that this app
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1. User and Audience Research Why: You cannot build for everyone, talk to real users early so you do not end up solving fake problems. How: Join communities (Reddit, Discord), run Typeforms, send cold emails, or even offer food for interviews. This is high return work for the time and budget you invest. 2. Product
If you are early stage or pre launch, focus on these 5 areas Read More »
Series for App Founders: After Meeting With 200+ Entrepreneurs Marketing does not start with a budget, it starts with a plan. Before you bring users, you need a solid foundation. What you must have before any campaign: Working measurement setup (installs, events, drop offs). Honest review of the product, what is unclear, where users get
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Series for App Founders, After Meeting With 200+ Entrepreneurs One of the biggest issues I see is expectations that have nothing to do with reality. Founders expect: A certain number of installs. A certain number of subscribers. High retention. Fast revenue. Even when there is no data, no budget, and the product is not
Unrealistic Expectations: The Most Common Mistake Founders Make Read More »
Series for App Founders: After Meeting With 200+ Entrepreneurs You can make progress with a small budget. But remember, this stage is not about profits, it is about learning. This is your soft launch stage, understanding what works, what does not, and where users drop off. Example: A founder started with 15 dollars per
Low Budget Marketing, Yes, It Is Possible Read More »
Series for App Founders: After Meeting With 200+ Entrepreneurs Many founders tell me, “My market is huge.” But that does not mean everyone in that market wants or needs your product. Success is not about market size, it is about accuracy. Example: A founder approached me with a fitness app and said, “It is
“Market” ≠ “Target Audience” Read More »
Series for App Founders: After Meeting With 200+ Entrepreneurs Most people do not know you yet or the exact solution you are building. A lot of founders fear sharing their idea because “someone might copy it.” But ideas are everywhere. What actually matters is execution. Your competitors cannot see your process, your precision, or
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Growing your iOS app requires a well-executed Apple Search Ads campaign. If your ads are underperforming or you want to maximize your investment, working with an Apple Search Ads Campaign Auditor can unlock the full potential of your campaign.
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