A no fluff foundation to grow users, revenue, and impact. 1. 🔍 Deep User and Competitor Research (But Stay Laser Focused) Identify 2 to 3 top competitors and study their: App funnels (onboarding to conversion) Pricing models Reviews on App Store, Google Play, Reddit, social media, and Facebook groups Talk to real users, ask what […]
Pre Launch Checklist for App Owners Read More »
🧠 A A/B testing – A must do, ongoing process. Test pricing, onboarding, UX and UI, paywall, homepage, store screenshots, subtitles, messaging, traffic channels, and more. It is a continuous cycle of optimization that improves performance over time. App Store Optimization (ASO) – You have about 5 seconds to convince the user that this app
Key Terms for App Growth Read More »
Keyword Strategy, How to Choose and Use Keywords Start with tools: Use tools like AppTweak, Sensor Tower, MobileAction, or App Radar to find high traffic, low competition keywords relevant to your app. Spy on competitors: Using these tools, analyze the top 5 competitors in your category. What keywords do they rank for, which terms appear
ASO, Practical Tips for Keywords and Visual Optimization Read More »
Series for App Founders: After Meeting With 200+ Entrepreneurs Marketing does not start with a budget, it starts with a plan. Before you bring users, you need a solid foundation. What you must have before any campaign: Working measurement setup (installs, events, drop offs). Honest review of the product, what is unclear, where users get
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Series for App Founders, After Meeting With 200+ Entrepreneurs One of the biggest issues I see is expectations that have nothing to do with reality. Founders expect: A certain number of installs. A certain number of subscribers. High retention. Fast revenue. Even when there is no data, no budget, and the product is not
Unrealistic Expectations: The Most Common Mistake Founders Make Read More »
Series for App Founders: After Meeting With 200+ Entrepreneurs You can make progress with a small budget. But remember, this stage is not about profits, it is about learning. This is your soft launch stage, understanding what works, what does not, and where users drop off. Example: A founder started with 15 dollars per
Low Budget Marketing, Yes, It Is Possible Read More »
Series for App Founders: After Meeting With 200+ Entrepreneurs Many founders tell me, “My market is huge.” But that does not mean everyone in that market wants or needs your product. Success is not about market size, it is about accuracy. Example: A founder approached me with a fitness app and said, “It is
“Market” ≠ “Target Audience” Read More »
Looking to promote your app through App Store Optimization (ASO)? Well, you’ve come to the right place! This blog will look at ASO, its benefits to promoting your app, and how you can optimize your app for success on the App Store. We’ll also explore some tools and resources to help you along the way
App Store Optimization: Promoting Your App Read More »
With over 2.2 million apps available on the App Store, and more than 3.5 million on Google Play, it’s more important than ever to ensure your app stands out from the crowd. One of the best ways to do this is by optimizing your app’s title and description. An optimized title and description will help
How to Do ASO For Apple Store and ASO for Google Play Read More »
The role of reviews and ratings in App Store Optimization is significant. According to a study by Qualtrics, 93 percent of consumers read reviews before downloading an app. Furthermore, app users are likelier to leave a review if they have had a negative experience. This means that it is essential for businesses to focus on
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